by David Evans | Dating Research, Marketing
Online Dating and Advertising Prove To Be A Good Match. 4Chan.org: 300m page views/mo; about $6k in revenue. @hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue I was playing around with...
by David Evans | Marketing
I have to remind myself to look at dating site home pages when I’m not logged in. Match has done a redesign and the SEO team has made the page a giant mess, but at least we see some nice dentistry, and what’s that? Match now accepts Paypal. Question:...
by David Evans | Marketing
I received these Valentine’s Day emails from Match and Yahoo Personals. One made me feel all warm, fuzzy and optimistic and the other, not so much. Which would you rather find in your inbox?
by David Evans | Marketing
Looks like Facebook is sending profile data to Singlesnet, see the M40 at the end of the url? Thats me, Male, 40. Clarification from Singlesnet would be good, I could be off-base on this. From now on, I’m going to throw an “Is” in front of all post...
by David Evans | Marketing
Perez Hilton benefitted from a post-Oscars traffic bump of epic proportions, 14 million pageviews on Monday! This is the result of an incredibly strong brand with an enormous passionate audience, pure popularity. As Perez would say, major traffic, b*tches! Quantcast...
by David Evans | Marketing
The recent annual meeting of the Interactive Advertising Bureau was a somber affair. For five years online was advertising’s growth business, but 2008 delivered a wake-up call: Online advertising isn’t immune to the recession, and it’s only just...