Digging Into SinglesNet
Quinn Lipin is the CEO of SinglesNet, which is based outside of Boston in Needham,MA. He is also the CEO of Enesun, a company which places medical professionals that he founded in 1995. The comments on this Center Networks story about SinglesNet advertising are...Marketing a Dating Site is More Expensive Than you Think
In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some...Is Advertising Killing Free Online Dating?
TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed. This got me...Unfit to Date, and Yes, It’s All About The Robots
I saw these Plenty Offish ads all over the T in Boston yesterday. I skipped several trains and loitered by this ad at Park Street Station to hear what people had to say about it. If the 10 or so people I overheard and polled, it’s time for POF to hire a real...Why Dating Sites Should Care About Virtual Goods
Shayan at Zoosk turned me onto this article – What could Facebook do to increase its digital goods revenue. Fellow Zoosk’er Alex Merh says The economy of social advertising simply doesn’t work. If you run a dating site and are not actively blogging,...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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