by David Evans | Marketing
Search Engine toolbar Star Position has reached out several times recently. They have a browser toolbar you might have seen advertised on cable networks, supposedly 35 million installs. There is a flat rate of $500 or so for search phrases. The search results get...
by David Evans | Marketing, Mobile Dating
Layar: First Mobile Augmented Reality Browser Is Your Real Life HUD. Now *this* is a cool mobile application. Imagine being able to hold your camera up to a person and have it display their profile. Scary big-brother implications but this is part of the natural...
by David Evans | Marketing
Tip of the hat to Markus for this. Wonder what this precipitous drop in traffic can be attributed to? Inability to maintain ad spend, ineffective marketing decisions or sun spots?
by David Evans | Marketing
Talked with Zoosk about their $6 million fundraising announcement. Conversation started off discussing the announcement by Hitwise that they have begun tracking Zoosk across social networks, not just Zoosk.com, which is only roughly 5% of their aggregate traffic. Why...
by David Evans | Marketing
Hannah Schwartz of RSVP in Australia says membership is up 31% due to the recession. She didn’t mention any increase in marketing spend though. Recession-based growth hype or reality? The have a neat widget for sites and blogs over at Widgetbox.
by David Evans | Dating Research, Marketing, Online Dating Innovation
As a consultant, it’s important for me to be friendly and familiar with several vendors in any category, from advertising to graphic design to people who optimize databases for profile search. Lately I have been interviewing usability testing companies for a...