Go to

Plentyoffish Gets the Importance of Branding

by | Marketing

Last week I had the pleasure of having breakfast with Kim Kaplan at Plentyoffish. Since then I’ve been spending a bit more time there and on their new site, eVow. As someone who often states that I feel like I am a brand guy living in and ad-driven world,...

Plentyoffish Ad Network Blog

by | Marketing

Just found the Plentyoffish Ad Network Blog. Sampling of posts: “Onto business! We’re no longer allowing Eharmony to be advertised. Sorry guys!” “A great case study on POF’s conversion tracking” “Unfortunately going forward Plentyoffish...

Banner Ads, Its Been a Long Time

by | Marketing

My friend and work parter @OOTTTW tweeted this yesterday. Back in the day when I was working with him his company was responsible for creating and posting the first paid banner ads on WIRED magazine’s Hotwired network. As I always say, its amazing to think how...