Apple In-App Subscriptions Will Have Big Impact on Mobile Dating
Apples has dropped a bombshell regarding in-app subscription purchases. The new subscription model potentially affects every dating site currently or planning on offering a mobile version of their service. Apple Launches Subscriptions on the App Store. Subscriptions...Conversion Rate (Experts)
Dating site conversion rates are more important than ever. If you’re spending thousands a day driving traffic to your site, you should be wringing as many additional clicks/signups/conversions as possible. Conversion Rate Experts sent over a few of their most...Spark Networks Launches Jewish Groupon
I seriously thought this was a spoof but its true, Spark Networks (owners of JDate) just launched JPicks – a Groupon style site for Jewish people. You may be thinking to yourself, “Oy vey, enough with all these daily deal sites. Why do we need another one?” So,...Paid Subscription Marketing Via Facebook Webinar
As we prepare to roll out our webinar series I wanted to let everyone know about Anne Holland’s latest Subscription Site Insider webinar, Paid Subscription Marketing Via Facebook Ads. Facebook ads are going to be even more important than Google ads for many...Online Dating Industry Takes Advantage of Facebook’s New Sponsored Stories
Will the dating industry take advantage of Facebook’s new Sponsored Stories ad units? There are two types of sponsored stories for Facebook page administrators: “Like Stories” and “Page Post Stories.” The most incredible aspect of these upgrades, outside...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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