Match.com taps Mullen for PR
WENHAM, Mass., June 4 /PRNewswire/ — Mullen announced today that Match.com, the global leader in online dating, has selected the agency’s public relations group to orchestrate a multi-faceted consumer public relations campaign to drive category leadership...eHarmony’s media spending and membership stats
Reuters UK article covering eHarmony’s media expenses, membership stats and ranking information. In eHarmony’s radio and television ad campaign, the marriage counsellor and author is joined by couples who found their “soul mates” with help from...More on Lemontonic
The Toronto Star has published quite a bit of information about this week’s Big New Service, Lemontronic. Lemontonic raised some $5.5 million (Canadian) from investors in a recent private-placement offering, but expects to spend $4 million this year on marketing...EHarmony receivesso-called love patent
EHarmony.com Inc. this month received U.S. Patent No. 6,735,568, which describes a “method and system for identifying people who are likely to have a successful relationship.” Can the elusive art of matchmaking be reduced to equations and databases?...The Prisoner of Sex.com
More info on Match.com founder Gary Kremen in WIRED. In 1994, Kleiner Perkins Caufield & Byers offered to invest in the online classifieds business that Match.com was part of, but the VCs wanted to merge it with Architext, which would become Excite.com. Kremen...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
