Go to

Match, Yahoo! pricing

I just re-upped my Match and Yahoo! subscriptions. I was paying $16 a month on Match and today I signed on for six months for $77.94,which works out to $12.99 per month. When I went to update my Yahoo! billing information I was surprised to find that I couldn’t...

How to stand out from the crowd

FriendFinder has offered members the ability to highlight their profiles with colors that stand out from everyone else in the search results. Match is now offering a similar feature. For $2.15 a month, which works out to $12.90 for six months, members can choose the...

Yahoo! Personals update

Yahoo! has announced that its Personality & Love Style Test results have become a key factor in identifying best potential matches. What they mean is that they have taken the WeAttract test that used to be on Match and integrated it into the Yahoo! Personals...

Friendster, the movie

“That ’70s Show” lead Topher Grace is slated to play “a character that will utilize the Web site, as well as instant messaging and camera phones, as he looks for love on the Internet. The Friendster flick will be helmed by Harold Ramis, who...

Online dating, what’s next?

Lately I’ve had several discussions with people about the future of the dating industry. Niche portals, open profiles, customer acquisition costs, personality testing, conversion rates (thanks bob!), enhanced search, blogs and advertising seem to be the topics...