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Sponsored Dating Site Communication

Dating sites are starting to offer brands the opportunity to get in front of singles via sponsored messaging. It was neat to see that today’s OkCupid flirting was sponsored by Dentyne. A fairly unobtrusive revenue generator. Would be cool if one could pick the...

Killer HowAboutWe Redesign

Dating sites change all the time. The problem is, they rarely let members know what changed and when. As an example, look at Match’s new profiles. Did you receive an email from Match explaining the new profile? Neither did I. Same goes for just about every other...

Free Herway Lifetime Upgrade

The HerWay dating site, which puts women in control of online dating, has two big announcements. First, they are offering free lifetime upgrades. Existing members login to HerWay and complete your profile, including your Visibility Settings, before March 15th, 2011....

OKCupid Removes Personality Badges

Several people emailed to ask about OKCupid removing personality badges, which appear to have been removed from the site. I reached out to Sam@OKCupid who said: “They were confusing and not as attractive as they could be. So, in the spirit of simplifying the...