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AARP Study of Midlife Singles

The survey was conducted during June 2003 by Knowledge Networks, using its web-enabled consumer research panel, a randomly recruited and nationally representative sample of the U.S. population. • Full report (182 pages) • Executive Summary (16...

Younger crowd dating online

Online dating sites are increasingly attracting 18-to-24-year-old lovelorn singles–offering prime opportunities for marketers to target the younger demographic, according to a new report on online dating by Hitwise. Report available here (registration required)....

Workplace Web Surfers looking for love

Eight million workers seek romance between the spreadsheets. The comScore Media Metrix analysis revealed that 7.9 million at-work Internet users visited Personals Web sites in December 2002, accounting for 35 percent of all time spent at these sites. In addition, the...

Bachelor blues

But what about the plight of the single guy? According to a recent article in the Wall Street Journal, it’s single men, not single woman, who now face the longer odds of making a match. For every million thirtysomething single women, there’s a ”man...