Measuring Industry Performance
It’s about time a an easy-to-understand metric was put in place to measure industry performance. ComScore gave a good presentation at SITRAS this summer which touched on the idea that we should be observing the interrelationship between several critical metrics...Visualizing The Personals Industry
TouchGraph has a free service where you can enter in the address of a dating site (or any site for that matter), and a Java window pops up displaying the site and all sites that link to/from it. The clustering is fascinating, and it’s a lot nicer than pouring...Match.com test marketing $29.00 price
I received an email from Match to participate in their survey. Mark Williamson, Director of Research at Match.com, is responsible for the survey. I took it, and here are my initial comments. Ideas they are testing 1) Ability to turn off ads on the Match.com site 2)...TRUE to publish research findings
Spearheaded by TRUE’s chief psychological officer, Dr. James Houran, the paper, entitled “Do Online Matchmaking Tests Work? An Assessment of Preliminary Evidence for a Publicized ‘Predictive Model of Marital Success,'” is the first academic...Online Dating Faces Rejection
I’m back after 4 days unplugged in the Virginia countryside. Good article in E-Commerce Times titled “Signs that online dating growth is slowing down.” Highlights (or lowlights?) In September, market leader Match.com, a property of IAC/InterActive...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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