Older Daters Worth More to Dating Sites
Although Match.com, made up less than 5% of his holding company IAC’s $6.5 billion in sales last year, it accounted for more than 10% of the company’s $464 million in profits. In the past two years, Match has boosted the number of paying customers by a...Online Dating Enters Phase Three
Scientific American has taken online dating to task, applying various research methodologies and coming up with some interesting conclusions in an unfortunately titled article, The Truth About Online Dating. I’ve talked with some of the researchers mentioned....Found, Match.com Case Study
In November 2005, Court Rye wrote a Match.com case study. I stumbled across it doing a random Google search for industry information. His portfolio states he worked with Match.com employees to identify alternative business strategies, marketing techniques, and...Costlier Operations: Dating or Social Networking Sites?
Are dating site operational costs higher than social networks? Markus at PlentyOfFish says “operational costs of a dating site significantly higher then social networking sites.� I doubt that 100%. Come on Markus, enough with the hype, or at least back up your...Hearst Buys Social Network To Drive Growth Online
Launched in 1999 by music marketing entrepreneur Clark Benson and Northwestern University fund-raiser Karen DeMars, eCRUSH was designed with viral marketing in mind, as members can send email “crushes� to non-members, who must then register with eCRUSH to...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
