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Online Dating Gender Balance

Hitwise has issued a report on the balance of the sexes on popular dating sites. The numbers measure traffic, not membership on the specific sites. Right there I see a red flag. Without transparency into how Hitwise figures out if you’re a man or a woman, what...

Dating Service Ad Spending Growth

Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...