by David Evans | Dating Research, Social: Dating & Networking
Hitwise has released research findings showing smaller alternative social networking sites continue to gain traction. Lots of good stats if you follow the link. My favorite is that nearly half–48%–of brand marketers plan to use social marketing tactics in...
by David Evans | Dating Research
Attention speed daters, the key to success is not to act too desperately. Conventional wisdom has long taught that one of the best ways to get someone to like you is to make it clear that you like them. Now researchers have discovered that this law of reciprocity is...
by David Evans | Dating Research, Dating Site Technology, Online Dating Industry
Markus has details about Eharmony operations from job postings. I’m waiting for Markus to talk about grid hosting like at Media Temple (my blog host, the best!) and Amazon’s S3 service, a combination of the two would most likely accomplish what Markus has...
by David Evans | Dating Research, Profiles & Matching
Mark Brooks mentions an email he received from Chemistry.com announcing a Feb 2007 Playboy interview with Dr. Helen Fisher titled Chemical Romance. I’m working with Chemistry to launch a blog for Dr. Fisher, who is responsible for the matching system at...
by David Evans | Dating Research, Marketing
Hitwise has issued a report on the balance of the sexes on popular dating sites. The numbers measure traffic, not membership on the specific sites. Right there I see a red flag. Without transparency into how Hitwise figures out if you’re a man or a woman, what...
by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...