by David Evans | Dating Research, Dating Sites & Startups, Marketing
In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some...
by David Evans | Dating Research, Marketing
I saw these Plenty Offish ads all over the T in Boston yesterday. I skipped several trains and loitered by this ad at Park Street Station to hear what people had to say about it. If the 10 or so people I overheard and polled, it’s time for POF to hire a real...
by David Evans | Dating Research
Twitter Dating With Tweetlove: Adam at Ignighter wrote in to announce that they have launched a Twitter dating application called Tweetlove, basically an aggregator of Single Twitterers. Talked to a University that is researching the EU online dating market. They said...
by David Evans | Dating Research, Profiles & Matching
Not content with relying on Happen Magazine or any of the other dating site companion publications, consumers are adopting a more Do It Yourself approach by taking the business of online dating research into their own hands. Be forewarned, if you’re looking for...
by David Evans | Dating Research, Dating Site Technology, Dating Sites & Startups, Profiles & Matching
PCWorld, of all publications, does a great job Analyzing the Algorithms of Attraction, asking the question, Just how do eHarmony, Plenty of Fish, True.com and PerfectMatch.com work under the hood? I wish reporters would talk to different dating sites. Getting tired of...
by David Evans | Dating Research, Marketing
Online Dating and Advertising Prove To Be A Good Match. 4Chan.org: 300m page views/mo; about $6k in revenue. @hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue I was playing around with...