Seasonal affiliate incentives
I belong to several dating site affiliate programs. The extra beer money is great, and more importantly, I’ve found that dating sites that are good at managing relationships with their affiliates usually have an effective marketing strategy in place. Many large...Cupid.com Acquires PreDating
Plucked from the blog headlines, Cupid.com a leading online dating service, today announced its acquisition of PreDating, America’s largest speed dating company. This just crossed the wires so details are thin, more to come.MatchNet finances, staff reduction
Details about MatchNet from Alyce Lomax at the Motley Fool: Since 1999, MatchNet’s sales have grown 460% to $36.9 million, mirroring the upward trajectory of online dating. Last year, its net revenues increased 125%, with a 61% increase in “active...Matchmaker up for sale
Just a month after Daum Communications bought Lycos, Matchmaker is on the block. No details about the asking price yet. I posted a timeline of events leading up to the Daum acquisition here. Daum plans to introduce blog-based social software service with more bells...Match launches Tokyo unit
Match.com, already embedded in 32 countries with 15 million active members, is offering a virtual solution for the maritally challenged in the world’s second-largest economy. Chief Operating Officer Joe Cohen: Of our members, 80 percent said they’re...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
