Customer acquisition and retention experts at vindicia have been tracking global activity for its many online dating clients. They are seeing first-hand how Facebook in particular, is contributing to the exponential growth of online dating.
- Vindicia’s online dating clients attracted US$5.4 million in revenues in the month of January 2012 alone, compared to US$3.5 million spent in January 2011
- Sales have increased steadily over the weekends leading up to Valentine’s Day – with global dating clients seeing a spike of 23 per cent last weekend (February 3rd) against the previous weekend’s spend (January 27th)
This is good news for vindicia and even better news for the online dating industry.
Vindicia works with SNAP Interactive, SpeedDate.com, Online Buddies, AvidLife, Bloomberg, Pearson, Next Issue Media, Mind Candy, Vimeo, Boxee, Activision Blizzard, and Trion. Check ’em out if you’re in the mood to make more money off of subscriptions and freemium offerings. Or, you can choose to remain with your clunky silo’d system thats loosing you millions of dollars a year.
