Successful dating companies pay extremely close attention to their daily revenues and related affiliate program performance, tuning payouts accordingly. Taking you eye off the ball, even for a day, can screw up your marketing numbers for the month.
I’ve been doing some dating industry affiliate marketing research and thought I would post a few thoughts, details and screenshots.
Those of you interested in customer acquisition costs would do well to look at what dating sites are paying affiliates (at least what you can see publicly, lots of back-room trading, from leads to blocks of profiles).
Ashley Madison now has a high paying flat rate for all sales. The rate is now $72.00 for all sales, previously the rate was $53.90 for the basic/low cost credit pack. 90% of members purchase the cheaper/basic pack, so essentially you will now be getting more money for you sales. Gone are the tiered payouts for the more costly credit packs that users did not purchase. This should mean more money for you and more opportunities to scale this great offer.
But how realistic are aff payouts in regards to overall customer acquisition costs? If a company is paying out 4.03 per member, how close is that to their overall CAC? And to that end, how do aff marketing leads perform over the long term compared to cpm cpc and other customer acquisition costs?
