Had a great conversation with Ross at Global Personals (White Label Dating). Inspiring discussion and provided fodder for what should be a number of blog posts.
Check out the monthly active user drop-off of three popular Facebook dating applications. Are You Interested rebounded slightly, Zoosk suffered large loss and Cupid is clawing its way back to where it was a month ago.
To look at other Facebook application statistics, Appdata.com is the place to go. Look at the DAU (Daily Active Users) for these sites as well. Cupid DAU went up, Are You Interested DAU actually goes up even though MAU is down, Zoosk DAU is all over the place, notice the sawtooth-like nature, I wonder what causes that.
Facebook is doing its damnedest to reduce viral marketing effect, instead forcing apps to buy ads instead. It was bound to happen and is going to make Facebook a *lot* of money once they improve their ad units.
