Forbes blogger Kashmir Hill talks about the price of various pieces of personal information available from Rapleaf, an online tracking company with millions of consumer profiles and over one billion email addresses in its database.
Whether you have a spouse and children is worth just two cents to data buyers, while knowing you have a smartphone is much more valuable — $0.03.
I wonder if any dating sites are using this information for verification or profile development purposes. View Data Pricing From Rapleaf.
