And on the seventh day God rested, not! Six days you shall labor and do all your work, but the seventh day you shall enable wifi and visit Plentyoffish.com.
Last Sunday, while I was brunching and then crashed on the couch watching movies after a 3am Saturday night blowout, six million people managed to log into Plentyoffish. That is just unreal.
I started getting grumpy trying to decipher the x-axis of the chart, Markus. what is 183?
If you own a dating site, consider taking next Sunday off to figure out why Markus is 10 laps ahead of you.
How can that be? Skill, timing and luck. Markus has enjoyed an enormous amount of all three.
My default setting has always been that dating sites embark on all sorts of sketchy black/grey-hat marketing. That way when I meet someone Doing It Right I can act pleasantly surprised (this hardly ever happens).
There are number of people who keep close tabs on Plentyoffish, its traffic and growth. I get reports from people every so often, usually from bitter rivals looking to dethrone Markus by exploiting his Magic Secret. But the general consensus is always a lot of forehead-smacking and WTF. It seem that somehow Plentyoffish has a direct line to an astonishing amount of singles around the world while people in the dating and marketing industries tend to automatically think they are doing something fishy.
As far as the dating industry goes, its unfortunate that so many sites have to engage in stuff like incentive marketing (scammy), profile buying (don’t forget to edit that Terms of Service), cheap bouncy traffic (kills site quality) and all of the other sketchy marketing practices that *anyone* trying to make a buck on the Internet are forced to engage in to build a business. Google and Facebook did this, go complain to them.
As I like to tell the haters, go get Lady Gaga to mention your site in one of her videos. Watching keyword pricing and performance all day is one thing (and you will get rich if you are any good at it and your site doesn’t suck too badly), but getting Gaga to love you? Now thats real marketing.
