Go to

cloud girlfriend

Cloud Girlfriend, which features  fake dating profiles, is featured in the New York Times.

Cloud Girlfriend (cloudgirlfriend.com), proposes that completely faking it can be the start (or the entire basis) of a relationship.

The concept is simple, if unorthodox: Users build fantasy profiles by selecting a photo from a bevy of attractive people and creating a fictitious biography and name. A series of simplistic either-or questions (Books or Movies?) shapes a personality and matches it with other fantasy profiles.

If the match agrees to “date,” they can start sending messages to each other. From there, the relationship can remain a fantasy; or, if the users decide to reveal their true selves, it can progress or die.

Since launching in late April, 85,000 people signed up. Clever and fun gimmick, we’ll see where traffic is at the end of the summer.