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Dating sites are slowly warming up to the idea that mining member data can lead to striking insights about behavior, trends and demographics.

Speaking of member data:

We here at Adult FriendFinder decided to conduct a tournament of our own, based on our area of expertise: penis size.  We took the longitude and latitude of each of the 64 participating universities in that other tournament, and looked at the male members within a 10-mile radius of each school. All male members on Adult FriendFinder list their endowment length and size, so we averaged those numbers based on their geographic proximity.

Source: Inside AdultFriendFinder blog.

Maybe one more post today, then I’m off to my friend’s wedding. Match.com, you have another testimonial coming your way.