Yesterday I spent some time taking eight years of Match financials and putting them into Excel. Did you know that back in 2000 Match’s conversion ratio was around 10%? Too bad they don’t list those types of details anymore (that I could find.)
Fernando, who blogs at Breaking the Online Sound Barrier, has written The real secret of PlentyOfFish (POF). While some of his assumptions about the details of Plentyoffish’s operating costs are most likely off, I appreciate that he took to the time to write it all down.
Leave a comment with what you agree or disagree with in Fernando’s post.
