We’ve all seen the dating site ads featuring cute girls chatting on laptops. We’ve seen the Adult Friend Finder geo-targeted ads that have your city name written across a woman’s butt dynamically on the fly.
Back in 1995 I used to upload the first mainstream paid banner ads on the web. I expected online advertising to be a lot more personalized by now. Companies like DoubleClick and many others do all sorts of targeting and tracking voodoo, but what about the sea of startups trying to make a name and a buck for themselves with new networks focusing on hyper-personalization and other emerging advertising trends, not to mention social marketing?
Recently I came across a video technology that could enable dating sites to create ads and performance marketing assets featuring customized and personalized video ads based on all sorts of passive and active user input. More on this to come after we get some demo’s ready that are specific to dating sites and affiliate networks. Contact me if you would like to receive a sneak peek and to learn more.
