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Dating site conversion rates are more important than ever. If you’re spending thousands a day driving traffic to your site, you should be wringing as many additional clicks/signups/conversions as possible.

Conversion Rate Experts sent over a few of their most popular links. They really know their stuff and have made millions for their customers. Truth be told, I’m a sucker for companies that have animals as site mascots. Big shout out to Mailchimp too.

  1. Google Website Optimizer 101 – a quick-start guide to conversion rate optimization.
  2. Tools that reveal why people abandon your website.
  3. How we made $1 million for SEOmoz—with one landing page and a few emails.
  4. 5 reasons to get obsessed with conversion rate optimization.
  5. Conversion killers—does your site contain any “Nuke Buttons”?.
  6. Which Multivariate? – a free resource for choosing split testing software.