Nice piece in today’s New York Observer about SNAP Interactive, makers of the #1 Facebook Dating Site, Are You Interested.
(Are You Interested) was able to grow so quickly at first because there were few controls on viral marketing —a.k.a. spam invites— in the early days of Facebook apps. That has put it in a unique position. “No new player in the space is going to be able to replicate that with all the restrictions Facebook has in place now,” says David Evans, who runs the industry watchdog website, Online Dating Insider.
I take umbrage at them calling me a dating industry watchdog. Consultant, observer, analyst ok, but watchdog?
Recently, Snap raised $8.5 million after raising $550,000 from friends and family in 2007.
