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Lots of news coming from iDate LA. Not exactly a livebloggingof the even, I’ll try to publish as much information as I can throughout the conference.

1:21 PM Thursday

@iloveyouraccent says that two key presenters cancelled. That’s too bad, if you know who they are, let us know in the comments of via our twitter account, @datinginsider.

WhiteLabelDating.com, the international leader in customer focused, flexible & scalable online dating systems, announces in the last six months the amount of people trying to register disingenuous profiles on their platform has fallen by 58%. This dramatic improvement can be directly attributed to a more vigilant moderation system and increasing the size of the customer care team.

Customer security and helping members meet genuine people are WhiteLabelDating’s top priorities. The improved moderation system means that their dedicated moderation team, who work seven days a week, perform stringent checks before members’ details are published on the site, including:

Profile text
– Every photo
– All diary entries
– First message every member sends
– All icebreaker messages

A “suspicious” button has also been created so that anyone who may be considered less than honest can be monitored on a daily basis until a final decision can be made.

As WhiteLabelDating.com continues to see steady growth, they have increased their UK based in-house Customer Care team to 19, ensuring their customers always receive the best support. The company has introduced free phone numbers for all their members and receive an average of 300 phone calls a day. The team also receive 2,000 emails a day, all of which are responded to within three hours, with company policy that no member ever has to wait for more than 24 hours. These changes have seen cancellation rates fall by 23.9%.

5:30pm via OPW: Additional Revenue Streams for Online Dating Sites. My take on this is that movies and Club Med make some money, but CD/magazine subscriptions and iPod Giveaways can make a dating site a lot more money.