Mary (“Queen of the Net”) Meeker at Morgan Stanley thinks the Mobile Internet Will Soon Overtake Fixed Internet.
Bullet point: Virtual goods sales accounted for $2.2 billion worth of the company’s revenue in 2009 and $24 in annual revenue per user.
Online commerce and paid services made up 32 percent of mobile revenue in Japan in 2008, up from just 14 percent in 2000. Meeker’s report suggests that the rest of the world — which is still below the 14 percent-mark — could see much the same trajectory over the next 10 years.
Meeker says that users are more willing to pay for content on mobile devices than they are on desktops. does this mean dating services will be able to monetize mobile features more effectively than other access methods?
Mobile dating is subtly changing the business of online dating. It’s a new screen to target people through, a new channel, and dating sites are just figuring out how to leverage the additional marketing conduit.
For the majority of online daters, time and location-specific services have not meant much, yet.
Certain companies like Messmo, services like Match, Mate1, Trilibis and other dating-related co’s will make considerable revenue from mobile. but for the majority of singles, waiting to get to a laptop is still going to be the primary way to access dating sites for the foreseeable future.
If you’re stuck in traffic, on a train, at the airport or have some downtime, you’re most likely playing games. Mobile access to dating sites makes perfect sense, but until I see significant traffic stats, its just conjecture.
On a side note, I’ve been mocking up an application whereby iTunes turns into iDating. Fascinating exercise. iTunes morphed from music only to software (something I blogged about five years ago). Why not add people to the mix? Practical, perhaps not at this juncture, but I would love to see Apple-style thinking applied to online dating, even if at the theoretical level, to give dating sites a glimpse of what’s possible.
