Personalization is an important part of web marketing. I like how Spreadshirt overlays text on images in real time. Fling and AFF and the adult sites have this stuff figured out, their latest performance marketing ads are pretty cool. They grab your town name and display it on the bodies of women in the ads, just like when you used to make designs and words on your stomach with sunscreen when you were a kid.
In a few years there will be no such thing as a static image ad. All marketing will be dynamically generated on the fly based on what Facebook, Google and ad networks know about our online behaviors.
Access to the Facebook social graph is going to make this type of personalization much more commonplace. I can’t wait to see how companies leverage my Facebook “likes” and preferences in their marketing efforts.
Because buying Twitter accounts is so 2009: 1.5 Million Facebook Accounts for Sale.
Google’s search engine algorithm is updated approximately once a day. How many times does eHarmony/Match/Chemistry/PerfectMatch/etc. update their matching logic?
Did you know that Zoosk has over one millions fans on their Facebook fan page?
Binaca says: Kissing is more than just pleasurable. It burns 26 calories a minute, releases neurotransmitters – the same brain chemicals that are releases when you sky dive or run a marathon, and it even helps reduce tooth decay since increased saliva helps to cleanse the mouth. You will spend approximately 20,160 minutes kissing someone during your lifetime.
BadOnlineDates, a social networking site dedicated to creating a comic relief space for the online lovelorn, is offering members the chance to turn their tragedy into a comedy. Bad Date TV stars Bad Date Ben, Bad Date Betty and others who personify the worst and funniest of online daters. Each episode offers members a relatable and cathartic release for cyber-dating’s most horrific moments. If it’s happened to you, chances are it has happened to most. Each episode finishes with a moral which aspires to improve the manners of chronic dating etiquette violators. Between April 1, 2010 and June 1, 2010 members can enter for a chance to win an all-expenses-paid trip to Los Angeles. The winners get a starring role in an episode of Bad Date TV based on their own story as well as getting to laugh on location during a full day shoot with Bad Date Ben and Betty!
Looks like Chemistry is doing live events.
Private label dating sites are too generic. They should look at Squarespace and other GUI-based editors to give partners a chance to develop a site that doesn’t look like it came from an assembly line.
Is Marriage Good for Your Health?
By my calculations, American spend at least 60 million hours performing duties related to online dating each month.
Get the skinny on the PlentyofFish technical architecture, including valuable lessons learned. I love this stuff. Big databases, massive hardware, lots of RAM, ooooh yeah.
Dolphin 7.0.1. Released. Boonex (advertiser here) has rolled out a bug-fixing/polishing update that addresses about 300 issues. Another very important part of the update is a set of security improvements, that were recommended by a second (larger) audit round that was conducted by an independent security professional. We now have an integration with one of the most requested payment providers, 2checkout. More details.
That’s all for today. Off to a few singles events around Boston tonight to do some market research.
