Several readers have pointed me to this recent statement from Greg Blatt, CEO of Match.com.
The dispute comes as Match.com’s traffic has been dropping off sharply, according to comScore. But Blatt calls those numbers “sort of silly,” noting that Match.com recently purchased Singlesnet, which regularly ranks among the top dating sites by traffic, “for virtually nothing.”
Blatt is dismissive of two seemingly obvious holes in Match.com’s portfolio: A free offering and one based on an existing social network. Blatt says free is a “misnomer” since most so-called free sites, including PlentyOfFish, do have paid options. As for a social dating site, like Zoosk, Blatt says it’s a “subscription-based, paid dating site that does exactly what Match does only with far fewer people and not as good tools and features.”
Besides confusing freemium as subscription paywall, thats some zesty verbiage from Match. I wonder how much “virtually nothing” is? I have heard numbers all over the place from people close to the deal.
