This is an April Fools joke but in reality its no joke at all.
Facebook is looking to get into the dating game, and it’s turning to Zynga for help.
The gist of the new product? Dubbed ‘Relationships’, Facebook is going to soon offer a section of the site dedicated to helping users meet potential romantic partners. To do that, the company has been working with Zynga over the last four months to develop games that “synthesize romance and foster relationships through social gaming mechanics”, helping users flirt and get to know each other using Farmville-like games to help break the ice.
In the post, Facebook says that it will look at the profiles of your previous boyfriends/girlfriends to determine the personality traits you’re attracted to most, and that it will also use advanced photographic analysis to figure out your preferred facial structure and body type. In an attempt to quell privacy concerns before they begin, Facebook notes that all of this is done automatically, and that at no point are employees allowed to view these reports on your innermost psyche. How reassuring.
This is entirely plausible, it’s only a matter of time. Nice one from TechCrunch.