Received an update about Flirtnet from Wayne Silbermann.
Flirtnet (our sms and wap-based mobile dating service) is growing nicely. We are the leading player in the SA market – we white-label for most of the large players here like Vodafine Live, and our direct to market brand is also doing well. We are mostly staying away from gimmicky features and getting back to basics, creating better value for the consumer and looking at features we can monetize (even simple things like paid for SMS notifications). There is a lot of room for innovation with micro-billing models when it comes to mobile as well so we are running various trials to see what works.
We expanded into Italy with a large mobile player called Zero9 and are currenty launching in the US market with them as well.
Apart from Flirtnet, you may have seen some of the material at iDate (banners etc) but we recently launched a new Social Dating site called PimpYourPals.com. It goes up against the likes of Thread and friend.ly but it has more of a fun and interesting spin. The social dating space is both interesting and challenging and we have some great ideas on how to tackle it.
