Look at this ComScore data on Zoosk vs. Match and Singlesnet. Of course we don’t know what is driving this gargantuan traffic spike, but Zoosk raised $30 million, and if they poured some of that into a marketing campaign (Zoosk ads are everywhere), that could account for some or all of the spike.
I treat all casual dating site traffic spikes with a healthy dose of criticality. It’s real all right, but what is the effect on the site? Are these people converting to paid members (more serious) or just clicking ads(casual) or doing nothing (junk traffic.)
So, Zoosk, nice hockey-stick growth, what’s the deal?
