When it comes to niches one of my favorite originals is FarmersOnly. Of course PeopleMedia is now the clear 500-pound gorilla in the space with it’s network of niche sites, but I’m still a fan of small, passionate dating sites based on well-defined niches. They may not make millions but they have great stories to tell.
Great testimonial: Recently, a member called to thank Farmers Only. She met the man of her dreams. On their first date, he drove the 3.5 hours to her home and, knowing she worked with horses, he brought 40 bales of hay instead of the traditional flowers.
How awesome is that? I don’t like to go out to dinner on the first date, let alone lug around bales of hay.
