From a Glamour story about the upcoming Paris Lingerie Show:
But by far the most fascinating is “The smart bra from Slovenia’s Lisca, boasting cups made of memory foam that ebbs and flows with body-heat — a NASA patented technology from the 1960s”. The idea is, as you flirt with someone, your temperature rises, and the bra responds by expanding, hence giving you a little extra something-something when it matters most. Can you just imagine standing in line at Starbucks, scoping out a cute guy while you wait for your latte, and suddenly–TA DA!–you’re a little more endowed than you were 30 seconds ago? Talk about an evolutionary advantage!
There are so many jokes and punchlines, lol.