I read with amusement and pity that Beautiful People has kicked off 5,000 people it’s members no longer deem worthy of the site. I’m sure the 27 people left on the site are extremely happy about the move.
Spark.com jumped on the opportunity to give the 5,000 rejects a free subscription.
To take advantage of this special offer, all people have to do is log on to Spark.com, complete a free profile and email their Spark.com username and rejection notice from the other site to getignited@spark.com, and they’ll receive a free one-month subscription within 24 hours.
The effort is more about publicity than performance. I highly doubt they’ll get a single signup but at least Spark is seeing obvious marketing opportunities and acting on them.
