London-based Luvdoo has launched Luvtweets, a Twitter based dating service. The service will utilize the Twitter API and include new functionality to tackle some of well documented issues with current online dating services. Luvdoo with the help of creative agency Redberry Digital.
The new service allows those who are looking for love to define themselves in their own terms; using a user defined tagging system rather than the traditional pre-defined criteria of dating sites. Luvtweets has also listened to consumers concern over lack of response when using online dating sites, and has introduced a Responsive Rating algorithm that will ensure the active members of the community will be rewarded.
Luvtweets is seen as a marketing tool for the premium site Luvdoo which is due to launch in early 2010 and will focus on multi platform delivery. Luvdoo will be launching further products throughout 2010 to compliment Luvtweets
Richard Gale, Founder (and Playboy UK executive) said “Luvtweets tackles two of the main complaints consumers have about dating services. Firstly that they are restricted in how they define themselves and pigeon holed, and secondly that they rarely get a response. This is our introductory product and will be followed by our premium product, Luvdoo, which will build on our philosophy of providing solutions to age old problems in the online dating space above the need for short term revenue.â€
The company is currently undertaking an initial round of funding which it aims to complete by the end of 2009.
