Take a moment to realize that coked-up airbrushed sickly supermodels with big boobs (otherwise known as online dating advertisements) are not a universal depiction of ultimate beauty. Snip: “This is a woman of the Mursi tribe, wearing boar’s tusks, which traditionally would be considered men’s decoration. The Mursi women are famous for their clay lip plates, a symbol of beauty. A woman would literally have a little hand bag with three or four of them featuring different designs. Sort of their own version of Prada.”
Objectifying women to earn a buck is one of the oldest marketing techniques, but that doesn’t mean the entire dating industry needs to follow suit. Just look at the new Match.com television ads, some of them are fantastic, and nary a boob to be seen. Great ads tell a story, be it a static image or a commercial. Keep telling the wrong stories and your brand will suffer, I guarantee it.
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
