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This is from a friend of mine, Ms. Matched, who’s blog is full of hilarious dating hi-jinx.

Cheating 2.0: New Mobile Apps Make Adultery Easier

A new report from click fraud tracker Click Forensics (via PaidContent) says click fraud rates have declined nearly 25 percent over the last year. The average click fraud rate was 12.7 percent last quarter, down from 16.2 percent during the same period a year ago.

Lab Watches Web Surfers to See Which Ads Work.“Everybody is still shooting in the dark,” he said. “We’re trying to turn on the lights.”

U.S. Census Bureau Facts for Features: Leading up to Unmarried and Single Americans Week Sept. 20-26, 2009. Some good stats.

10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know.