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Sam Moorcroft wrote to tell me he was featured in his business school alumni magazine. Sam is one of the most stand up people in the online dating market. He is quite open about his business and has many great stories that teach the lessons he has learned running a successful dating site for over a decade.

I’ve been testing the new Honesty Online identity verification credential and how it embeds on Facebook, blogs and dating sites. Good news is that I am clear of any felonies in the last few years (phew!). More on how you can use the credential next week.

In other news, expect to see a big dating site announce something having to do with verification soon.

When dating and gaming collide.

Predicting creditworthiness from faces . Reminds me of Engage. See Can Credit Card Comanies Predict Compatibility Better That Tests?

Metasearch: Canoodle and AllTheDates.

The Basisnote scent tests makes it possible to establish a scent profile that replaces the function of the human nose on the Internet. Through scent matching you can compare your profile with the profiles of others and thus increase your chances of seeing sparks fly between you and your internet acquaintance offline as well.

Interview with Basisnote CEO.

Andrew Chen on 5 warning signs: Does A/B testing lead to crappy products? I’m talking to companies a lot more about landing pages and conversions these days. As a proponent of A/B testing (I’m even trying it with this blog) it’s good to get some perspective from the experts.

Does your dating site to have millions of users? Amazon launches Hadoop data crunching service.