International Dating Ventures has launched a co-brand dating solution for media outlets. This appears to be a direct shot across the bow of White Label Dating, which has landed several media parters in Europe and is ramping up expansion into the US market. The service appears to have been around for a while but a recent press release came across the wires.
Nelson Rodriguez, the company’s Chief Technology Officer, was the founder of LoveAccess, which was acquired by The Right One, which is owned by International Dating Ventures. These guys are at the forefront of using online traffic to drive qualified leads to their offline matching service, although it looks like they are not focused on LoveAccess, traffic is down 50% according to compete. Dating Ventures claims more than three million members.
This is Spring Street Networks all over again. Maybe they’ll be able to monetize the dating pages on media outlets with ads effectively, which is what kept Spring Street from succeeding, according to people in the know.
Cheaters, a tv show airing in more than 100 countries, has incorporated the co-branded dating solution on their website, as have a number of daily newspapers including the Washington Post, Boston Herald and the Cape Cod Times. I can’t a dating page any of these sites, maybe I’m just not seeing it?
White Label Dating is clearly on an International tear as the original white label dating providers (remember Vintacom?) have died off, leaving companies like International Dating Ventures as the primary competition.
