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Reader Brad bring up a good point.

PlentyOfFish site still says it’s 100% free still on the site. Shoudl this be considered false advertising since there is an upgrade option?

I would think there could be issues if the badge is tied to features only available to paid members. Currently badges show up in the search results but are not sorted. I would think that once they are sorted to show up at the top of search results then the free claim would need to be removed. I am not a lawyer and this is uncharted territory. Someone with more of a clue chime in on this, please.