Recently Date.com rolled out virtual gifts and wanted share a bit about how the program is doing.
- Version 1.0 is doing well. It’s a learning experience for both Date and it’s members.
- Features lower-priced inventory in order to gauge interest and better understand the dynamics of virtual gifting.
- Token-based, 10 for $1, highest priced item is about $5. Wonder if this will change as some people probably want to send more expensive gifts.
- Gifts are static for now, animation and Flash coming soon.
- Work in progress, more to come as they learn from the experience. Tweaking system often, tight feeback loop.
Leave a comment if your dating site is trying out virtual gifts, with viximo or developed in house.
