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According to TechCrunch, Wine review site Corkd was hacked to redirect to Adult Friend Finder. Interesting that the Corkd home page actually showed showed up for a second before redirecting to AFF. Details are thin but I bet it was an AFF affiliate. The Corkd site owner, the infamous Gary V, has turned the situation into a positive, getting some press and teaching us all a lesson about getting out in front of your PR problems and being proactive instead of reactive.

People often think of PR as getting reporters to write about your client for free, but that’s just part of it. Crisis PR is enormously important and you should always have a plan in place to deal with potential problems.