In the past it has been difficult to get unbiased information about white label sites. White Label Dating and World Dating Partners only went so far as to tell you how fantastic their conversion rates are, which is all fine and good, but not exactly useful when it comes to potential customers comparing services.
In recent posts, Ross Williams from White Label Dating has provided information about partner revenue and marketing costs. I applaud Ross for sharing this information publicly.
Some companies have contacted me to say they have seen precipitous drops in revenue when moving to white label platforms. I think this is not a trend, but a function of marketing spend and channels.
Certain niche subscription-based sites perform well on white label sites, but I’m hearing from a few sites that white label platforms are not converting anywhere near promised rates. Is this happening with a minority of sites or is it more widespread? I’m interested to hear from people who have moved to, or started out on white label dating site platforms. What has your experience been in regards to conversions and working with white label providers in general.
Making the move to a while label provider means addressing differences between your existing system and whatever white label provider you choose.
For example, what are the issues surrounding importing profiles from dating software? What happens when the software you are importing from has more profile fields than the white label platform? What if you let people have 25 photos and the white label only allows 10 photos? How do you deal with the potential for decreased functionality if the white label doesn’t do search or email or chat like your customers are used to?
I urge Ross and other white label providers to jump into the comments and address these issues.
