Dating sites get sued all the time. Match, Yahoo and plenty of free dating sites spend a portion of their time on class action lawsuits and people upset off because they didn’t get a date.
Longtime readers know that I’ll put up with a certain amount of unsavory practices from the usual suspects, but True is the one site, natch, the only site, that gets my blood boiling. The hypocracy of their business practices and marketing is astounding. True, like so many sites, makes a lot of money from people who forget to cancel their account, often making it near impossible to cancel your credit card.
The practice is so widespread, I have to shake my head in wonder. How many dating sites trade long-term growth and success for the short buck? Serves them right in my book.
I have folders full of emails and documents from people who have sued True.com. Nobody send me anything legal-related about any other dating site, but when True is in court, the floodgates open.
The United State District Court for the Northern District of Texas (Dallas) has ruled a class action lawsuit against Irving-based Internet dating service True.com can proceed. In an order signed on December 3, 2008, Judge David C. Godbey denied True.com’s motion for summary judgment on Thomas Wong’s class action lawsuit for (1) violation of the Texas Deceptive Trade Practices Act, (2) unjust enrichment, (3) money had and received, and (4) breach of contract. The order in Thomas Wong v. TrueBeginnings, LLC, Case No. 3:07-cv-01244-N is attached. Internet dating service giant True.com was started by Dallas entrepreneur Herb Vest.
Plaintiff’s attorney is Jon G. Shepherd, Alston & Bird LLP, 220 Ross Avenue, Suite 4650W, Dallas Texas, 214-432-7771.
Now I don’t know a lot about this situation, and for every True.com lawsuit there are 100 more going on in the industry, but that’s what happens when you throw yourself out there trying to look like angels when you’re really the devil. This is the 4th lawsuit I’ve heard about this week, wonder why that is?
