Here are the notes from my revenue generation panel presentation. If you would like to share your presentation (especially if it didn’t make it into the conference thumbdrive), send a copy to me or post a link to it and I’ll publish here.
iDate Revenue Generation Panel
GETTING STARTED
- Free vs. Paid
- Platform Selection
- Boonex Dolphin
- White label vs. Dating System: Ross Williams spoke yesterday morning about Whitelabeldating
Understand conversion funnels
- Google Analytics
- Where are visitors dropping out of your signup process
Affiliate marketing
Date.com and many others use CJ and other affiliate programs. Considerable bump in signups, if run correctly.
Lead Generation
- TrialPay
- Offerpal
- Super Rewards
Facebook marketing
- Cheaper traffic, embed with existing dating apps like Zoosk, AYI.
- Every 7th profile a user sees is from your site.
Tiers of service
- Expensive to develop from scratch
- Easier to add to Dating Systems, flip a switch
- Pricing – what is your audience’s sweet spot?
- Free to look, pay to communicate
- VIP level of service: additional or enhanced functionality like search, transparency
- You’re either making money (background check) or saving money (iovation).
- Mark mentioned threaded email- communication services are pretty poor.
- CEO blog
Online Dating Butler
Features & Services
PlentyOfFish 5% rule
Ad revenue increase: Milabra
- Porn filtering
- Image recognition and management services
- Targeted adverting and content categorization
- OculusAi Technologies
Identity verification & background checks
Honesty Online, Backgroundchecks.com
Virtual goods: Viximo
- Increase attachment
- Hot or not $2/$10 roses
- Facebooks virtual economy will be worth more than $100 million in the next twelve months.
- 2008: Facebook earns $35 Million through virtual goods sales.
- 2010: Virtual goods market reaches $7 Billion.
- In-game virtual goods are a billion dollar market.
Virtual dating: Omnidate
Chat, videochat: Userplane.
Anti-fraud: Iovation.
Profile Writing: E-Cyrano.
Coaching: E-Cyrano, many others.
Anonymous calling: Jajah.
Dating Ad Network: free banner exhange.
Evan will tell you all about eBooks and current state of profile writing.
Feature Adoption rates
Video has been near the bottom of the list, bubbling up. Woome API
Considerations
- Prioritizing opportunities: what makes good business sense
- Audience: survey, what are competitors doing?
- Upfront costs
- Implementation requirements: are we talking a few lines of Javascript in a template, straightforward API calls or a deep database exposure/datasharing?
Ongoing maintenance/fees:
- Licensing
- Transactional fees
- Bandwidth fees
Marketing
- Promoting new revenue streams
- Integrate with site marketing and advertising
Start a company blog!
Personal touch, let visitors and members
Go International
In the third quarter conference call they said the Subscription business IE match.com was now 30% international revenues.
So US has 20k dailly signups bringing in 70% of their reveues and the other 40k signups a day bring in 30% of revenues…
Datapoint – what do you know about your users?
Embed in remarketing messages.
HotorNot launches iphone application.
