Andrew Chen has a solid article on profitable freemium startups about user acquisition, retention, lifetime value and much more. Added bonus, Facebook viral marketing: When and why do apps “jump the shark?
Dating sites that are successful live and die by these types of metrics. If you’re not reviewing your stats every morning and talking to you team about how to improve your site to reduce friction in the conversion funnel, you are going to fail, plain and simple. Throwing more money at marketing won’t do much if your site is difficult to use, calls to action are unclear or your branding is off message.
In coming weeks I’ll be announcing partnerships with companies well-versed in marketing, SEO/SEM, technology and dating site development. We’re all looking forward to providing dating site owners with the types of end-to-end solutions you need to make the most from your business. Stay tuned.
