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Mandy Ginsberg, Match.com General Manager for North America, will be introducing Dr. Helen Fisher as the keynote speaker for iDate.

Two years ago I worked with Dr. Fisher and Chemistry.com to build their first blogs. Working with the entire team was rewarding I enjoyed spending time with Helen, who possesses an astonishing amount of knowledge about the science of love.

Helen has a new book coming out this spring which is based on her work with Chemistry.com and I’m sure she’ll be talking about that, although the agenda description is not up on the iDate website yet.

Here’s the blurb from Amazon:

Why do you fall in love with one person rather than another? In this fascinating and informative book, Helen Fisher, one of the world’s leading experts on romantic love, unlocks the hidden code of desire and attachment. Each of us, it turns out, primarily expresses one of four broad personality types—Explorer, Builder, Director, or Negotiator—and each of these types is governed by different chemical systems in the brain. Driven by this biology, we are attracted to partners who both mirror and complement our own personality type.

Until now the search for love has been blind, but Fisher pulls back the curtain and reveals how we unconsciously go about finding the right match. Drawing on her unique study of 40,000 men and women, she explores each personality type in detail and shows you how to identify your own type. Then she explains why some types match up well, whereas others are problematic. (Note to Explorers: be prepared for a wild ride when you hitch your star to a fellow Explorer!) Ultimately, Fisher’s investigation into the complex nature of romance and attachment leads to astonishing new insights into the essence of dating, love, and marriage.

Based on entirely new research—including a detailed questionnaire completed by five million people in thirty-three countries—Why Him? Why Her? will change your understanding of why you love him (or her) and help you use nature’s chemistry to find and keep your life partner.

I personally invite Fernando Ardenghi, Dr. Joel Block, Dr. Jim Houran to listen to Helen speak. I would love to listen in on a conversation between the four of them afterwards.

Details:

8:30 AM thursday January 22

Mandy Ginsberg, (General Manager) Match.com USA, introduces Dr. Helen Fisher, Chief Scientific Advisor to Chemistry.com

Location: B Wing – Rooms B210 & 211