Plentyoffish is now offering paid virtual goods. A lot of people seem to think that virtual goods/gifts on Facebook or HotOrNot aren’t a success. I’d say making over $250k a day selling icons of smiley faces is pretty good. Don’t get me started on the whole xbox/ps3 gaming world, where virtual goods and currency are a billion dollar industry.
People in the Plentyoffish forums think the gifts are too expensive or they argue that POF is not free anymore. Looks like in the last week POF deleted all except for 2,000 virtual gift points from members, nice move, people really appreciate that. I don’t see where to buy more points though. What happens when I use up my existing 2,000 points? Can I buy more or do I have to log in several times to get my 30 points a day? I hope Viximo is reading this.
At the top of the page, POF has the following statement:
Women make first contact 26% of the time, the bulk of that goes to men with a picture and over 640 letters/characters in their description section.
I find this type of transparency refreshing and useful. Give me all the stats you can throw at me. If I don’t care, I won’t pay attention, but anything I can do to tilt luck in my favor, I’m all ears. I really wish more dating sites made this information public, its good for the industry and dating site members. The downside is that maybe people will know that many dating sites are not what they seem?
Talk to the Facebook app developers, they can tell you things about how left-handed people in even-numbered zip codes invite more friends into their apps on Monday’s and Thursday’s. It’s that level of measurement that sets certain apps in a totally different league than most.
Online, you live and die by paying attention to your stats.
Markus’ POF blog is 1/2 Windows IT IT folks, 1/2 haters and 1/2 fan club. No other dating site’s blog comes close to being as transparent, and no other founder is as willing to withstand heat for their statements. I wish more dating site CEO’s would step up to the plate like Markus.
