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meetmoilogo.jpgMeetMoi has launched real-time location updates for it’s mobile dating service.

MeetMoi, the first location-based mobile dating company in the United States, today launched its new website and revolutionary technology to enable users to see and securely contact nearby prospective dates. meetMoi uses several cutting-edge technologies to locate real-time matches for users. Users control every aspect of their personal information including who can see their profile and location.

meetMoi works across all phones and models. Users with smart phones on operating systems for Blackberry, Windows, Symbian and Android can update their location without doing any work, through an application developed by Xtify, Inc.

I have some notes from my recent conversation with Darren Litt, VP of Business Development of MeetMoi.

Meetmoi recently launched a new version of its website.

The system locates users 24/7, based on passive functionality as opposed to active, which means it’s knows where you are and tells others when you’re nearby, without you having to check in, like in Loopt, which seems to be entirely focused on the gay market, or my favorite app, Brightkite.

Registration for meetMoi can occur from a PC or entirely through a phone’s mobile browser. Users provide a description of themselves, upload a picture (often taken from their phone) and set preferences for the type of person they are looking for. When they log into the site, users can see people that match their search criteria as well as their distance from them (i.e. 2 miles). meetMoi never reveals the exact location of a user to others.

Meetmoi grabs location data from cell tower or phone GPS.

Small download on phone. Many privacy controls.

Text msg from Meetmoi if someone is nearby. “Check out user” or “you have a message”.

WAP push, text message with link to view profile, which contains basic information.Send message from profile. Just like sending email, wink.Add as favorite.Limited IM feature.

Free to browse, upload photo, wink and respond to msg.Upgrade is $9.99 billed to cell phone to initiate communication.Other premium service as well- who added you as favorite, who viewed profile.

Revenue model- Ads on phone, ads on web-based portal.

Future plans involve anonymous calling between members. Broad coverage, larger footprint. Blackberry symbian, iphone, Android, etc.